Google Consent Mode v2: setting cookies

The moment you visit a website you immediately get a notification related to cookies. You give or withhold permission for each item and you can proceed again. You may set functional cookies without consent. When it comes to tracking, the consumer must give explicit consent.

The use of cookies

You collect valuable information about your visitors through cookies. This allows you to make your digital marketing even better and reap the benefits. The more ideal customers you can reach, the higher the conversion within your webshop. In recent years, more and more questions are being asked about safeguarding digital privacy. Your website visitors are also concerned about this, which is why it is important that you start working on it.

Online privacy

They heard those questions at Google, too, and they've been working on it. The term "Google Consent Mode v2" represents an important change within the entire system of cookies and consent. Consent Mode is designed to take into account the cookie preferences of your website visitors. This prevents Google from using website visitors' data for marketing purposes without consent. In this way, Google is responding to consumer demand for more online privacy.

Consequences

All Ads users are required to start using this. The new Google Consent Mode V2 is a feature that records the option chosen in a cookie banner. Do you not do this or do it incorrectly? Google then refuses the measurements. Needless to say, this has a huge impact on the effectiveness of your Google Ad campaigns.

The result

The transition to Consent Mode V2 brings both challenges and opportunities. On the one hand, it requires significant adjustments in how Web sites operate and collect data. On the other hand, it presents an opportunity to build trust with your audience because it shows that you take their privacy seriously. In the long run, this can result in a closer relationship with your customers and a more positive image of your brand.