Holidays and looking back on 2025

Building smart e-commerce and CRM together

The holidays are a great time to pause for a moment. 2025 was a year full of movement for Vicus: new insights, technological advances, intensive cooperation with customers and partners, and a special milestone. We would like to take you on a brief review of three main themes that characterized the past year.

1. Review & milestones

20 years of Vicus and strengthening our ecosystem

In 2025, we proudly celebrated 20 years of Vicus. Two decades of helping organizations organize their marketing, sales, service and e-commerce processes smarter. What started as e-business consultancy has grown into an integration and automation partner with in-depth knowledge of Magento, OpenMage, Vtiger CRM and middleware solutions such as VOSBA.

In addition, 2025 was a year in which collaborations were further deepened. Vicus became a Hyvä Bronze Partner, enabling us to contribute even better to fast, future-proof Magento front ends. We also once again saw recognition for Vtiger CRM, which was included in the Gartner Magic Quadrant for the seventh time - a confirmation of the strength and maturity of the platform we work with and implement for our customers every day.

These milestones underscore what Vicus stands for: continuous improvement, choosing open technology and building sustainable solutions together with customers.

2. Trends & developments

AI, security and continuity central

2025 clearly showed that technology is not an end in itself, but a means to remain agile and safe. Artificial intelligence played an increasing role in this. Not as hype, but as an accelerator of processes - think smarter content, better data enrichment and more efficient customer interaction within Magento and CRM environments.

At the same time, security remained a major concern. Last year we actively informed customers about Magento security patches, new attack vectors and stricter requirements around email security (as with Microsoft). Also within Vtiger CRM, the focus was on regular updates, bug fixes and stability.

Our message remained consistent: by timely patching, upgrading and setting up processes properly, you prevent risks and ensure continuity - especially in an increasingly complex digital landscape.

3. Practical insights

From strategy to concrete improvements

In addition to news and trends, we shared a lot of practical knowledge in 2025. In blogs and news articles, we addressed topics such as:

• Smart email marketing and customer communications from Vtiger CRM
• The role of AI in Magento web shops
• Platform choices, such as OpenMage versus other e-commerce solutions
• Optimization of return processes and customer experience
• Customer stories combining craftsmanship and digital innovation

These insights are intended not only to inform you, but more importantly to help you make better choices. Choices that fit your organization, processes and ambitions.

Looking Ahead

Moving forward together in 2026

With this retrospective, we want to say above all: thank you. For the trust, cooperation and great conversations over the past year. Also in 2026, we remain committed to helping you grow with future-proof e-commerce and CRM solutions, based on open technology, clear processes and honest advice.

On behalf of the entire Vicus team, we wish you happy holidays and a successful, healthy and inspiring new year.