Customer story: Macada Innovision & Vicus - Precision in glass, growth in entrepreneurship
- December 15, 2025
- Luuk Roovers
Anyone who walks into Macada Innovision's workshop immediately notices that this is no ordinary glass company. Glass sheets are ready to be machined, CNC machines buzz in the background and optical mirrors are carefully packed waiting for transport. Everything exudes precision. People work here with tolerances of hundredths of millimeters - and with a mentality in which quality always comes before speed.
But behind those machines and technology is also a personal story. The story of Maurice, of Macada Innovision, and of a company that has found its own course step by step.
From technology and curiosity to entrepreneurship
Macada Innovision did not begin as a rigidly conceived scale-up. It began, like so many tech companies, out of interest and curiosity. Blackboards, projection screens, simple applications - these were the first products. But it soon became clear that the company's real strength lay in combining glass, light and technology.
Maurits has a strong technical background and previously worked in high-tech environments. That experience is reflected in how Macada Innovision works: analytical, precise and with great attention to detail. At the same time, entrepreneurship also meant learning. Not wanting to do everything at once. Not seizing every opportunity. And above all: discovering where you really add value as a company.
In the interview, Maurice reflects on this openly:
"I had a lot of plans in the beginning. Glass, projection, product development - all at once. What I learned is that making plans is good, but you have to constantly adjust and prioritize."
That lesson became decisive for the direction of the company.
The strategic shift: focus on precision glass
For years, projection was an important part of Macada Innovision. Mirror systems, glass projection screens, smart optical solutions for boardrooms, universities and museums. But the market was changing. LED screens became cheaper, standard solutions gained ground and margins came under pressure.
Where some companies tried to move with the masses, Macada Innovision chose a different path.
Around 2023, the focus shifted more and more emphatically to glass processing. First still as a supplement, later as a core activity. The ratio of 60% projection and 40% glass turned to 60% glass and 40% projection - and now the focus is clearly on precision glass.
That choice was no accident. Maurice saw that there is a growing market for customers who are not served by standard glass. Machine builders, technical developers and museums are looking for glass that fits exactly, is optically pure and can be delivered reliably. And that is where Macada's strength lies.
A workshop that is all about control
What sets Macada Innovision apart is the way the team handles machines and processes. Many machines are installed, adjusted and maintained in-house. That gives complete control over the production process - essential when working with glass that sometimes only gets one chance.
Maurice's father's role in this is special. At the age of 70, he can still be found in the workshop every day, driven by a love of technology. Together they make sure that machines are not only running, but also adjusted better than standard.
The hall features CNC cutting machines capable of making complex shapes, CNC machining centers that grind edges to hundredths of a millimeter, polishing for series production, and installations for laminating and cleaning. Even packaging is done with care: Macada makes its own customized crates so that glass always arrives safely to the customer.
That approach pays off. Customers come back precisely because mistakes are not an option.
From magic to mechanical engineering
Macada Innovision's work is multifaceted. On the one hand, there are projects for museums and attractions, including several installations for the Efteling. Optical mirrors, reflection systems and illusions that visitors do not consciously see, but do experience.
On the other hand, the share of production for machine builders and engineering companies is growing. Here it's all about repeatability, continuity and reliability. Glass that becomes part of a larger system - and thus must always be right.
This combination of projects and production is deliberate. Projects remain creative and inspiring. Production provides stability and predictability. Together, they form a healthy foundation for further growth.
Growth requires structure and oversight
With that development also came a new challenge: organizing the business. Quotations, orders, custom specifications, production planning and customer communications - everything became more complex.
The previous CRM solution no longer connected. Support was limited, customizations were difficult and the system did not offer enough insight. That started to rub off.
Maurice aptly named it:
"We are technically strong, but software development is not our business. Then you want a system that is reliable, that you can work with yourself, but that is also professionally set up."
The choice of Vicus and Vtiger CRM was therefore not a purely technical decision, but a strategic one.
The partnership with Vicus and Vtiger CRM
From the first conversation, Vicus looked beyond software. How do you work? Where are the exceptions? What do you want to be able to do in two or three years?
Together, Vtiger CRM was set up as the central foundation. Not rigid, but flexible. Exactly fitting for a company that delivers customization.
Vtiger CRM brought:
- Overview in customers, quotes and projects;
- structure without bureaucracy;
- reusable templates and workflows;
- and above all, freedom.
Maurice appreciates that he can adjust things himself:
"I can create templates, modify HTML, set up processes. That gives us freedom. And with Vicus as a partner, I know it's technically correct."
The partnership is thus not transactional, but supportive. Vicus helps where necessary, thinks along with follow-up steps and monitors the quality of the system.
An entrepreneur in development
Perhaps the greatest growth is not in machines or software, but in Maurice himself. From someone with lots of ideas and technical ambition to an entrepreneur who dares to make choices, focuses and accepts that not everything has to happen at once.
This development is reflected in Macada Innovision: a company that knows what it is good at, that dares to choose quality and that is building for sustainable growth.
Looking Ahead
With Vtiger CRM as its basis and Vicus as its partner, Macada Innovision is ready for the next phase: further professionalization, expansion of production, a web shop for standard products and connection to international optics platforms.
As Maurice sums it up:
"We work in a niche where quality and accuracy determine everything. Vicus understands that. Thanks to their approach, we now have a system that makes us stronger - not more complicated."
And that is precisely what makes this customer story so powerful: technology, entrepreneurship and partnership coming together in glass that must be perfect.
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