Business model canvas

Service innovation for e-commerce companies

A proven model for structurally mapping and then improving your business.

As an established business, you want your sales to be handled more efficiently, your customers to have the right information and your purchasing, ordering and inventory costs to be controlled.

Partner for business initiatives

As a start-up or manager with a new mission, you want to be primarily concerned with setting up your business and developing your product offering.

Business Model Canvas for e-commerce

The Business Model Canvas is a simple but powerful tool to see what components play a role in your business model and how they relate to each other.

Become successful with e-commerce

To be successful with e-commerce, internal and external business processes must be fully streamlined to avoid red tape.

Identify areas for improvement and determine approach

With this model on the table, we discuss your business together in a structured way. We go into the processes and approach with the aim of identifying measurement points and areas for improvement.

Customer segments

Channels

Customer Relations

Earnings Model

Resources

Core Activities

Partners

Cost Structure

Let us help you organize your thoughts

in this complex world of CRM and Commerce

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The model explained

  • Is about creating, delivering and retaining value

Leads to a (strategic) blueprint, from which:

  • organizational structure
  • processes
  • systems

can be designed, improved and/or implemented.

Deliver

  • what do we have to do to do that and what does it get us?

Customer segments

  • Which ones do you serve, and which ones don't.
  • serve every segment with the same value proposition, through the same channels

Channels (mix of)

  • Come - Look - Choose - Buy - Return see also this link
  • Do you supply yourself or through partners?
  • Direct or indirect channels?

Customer Relations

  • How does the customer want to build and maintain the relationship with you?
  • How do you aquisition, interest, upsell?

Value Proposition

  • What benefits do you offer by customer segment?
  • Qualitative (think design, experience)
  • Quantitative (think price, speed, service)

Revenue streams

  • how to make money
  • single transactions
  • Continuous / repeat sales (subscriptions)

Produce

  • what does it take and what does it cost?

Key resources (internal)

  • Physical, intellectual, HR, financial
  • Who are indispensable? How do you capture that?

Key partners (external)

  • Who are your key partners, are they replaceable?

Core Activities

  • What work needs to be done to implement and master the other components?

Cost Structure

  • How and to whom (see partners, resources) do you spend money? Is that in line with your revenue (structures)