JourneyFunnel Model

more leads and better customers

In your sales process, distinguish between the marketing activities in the buyer and customer journey

Buyer and Customer Journey

Journey that a prospect and customer goes through in contacts with your organization.

Sales funnel or funnel

Funnel with leads from the top through suspects and prospects to customers.

from unknown visitor to satisfied customer

Unknowns / (web) visitors

Someone who visits your website is not yet a customer. If you don't know interests and characteristics, they are an unknown.

Target

Individuals or organizations desired by you with whom you would like to do business or at least become acquainted.

Lead

Person who has shown interest in your products or company. For example, by filling out a web form.

Suspect

Not yet fully qualified lead. However, this lead has the potential to become a prospect.

Prospect

Qualified lead, the profile of the person is known and for business prospects also the organization.

Sales Opportunity

Name, project, (indicative) amount, (expected) decision date, and likelihood of success have been researched and known and fit your offer.

Quote

You make a concrete offer. After that, the prospect decides whether to become a customer, defer, or check in with your competitor.

Customer with an order!

If your offer fits, the deal is closed. Offer becomes order, sales opportunity is scored, prospect is your customer.

Not everyone becomes a customer immediately

Nurture

The prospects and leads that still need to be kept warm long term. Sales transfers these back to Marketing to keep them on track. In the short term, there is nothing to expect.

For example, the prospect turns out not to have money, the chemistry is not right or you judge that your product or service is not a good fit for the question. You (neatly) drop out and don't spend any more time with them.

Failure - Lost

The prospect does not become a customer. He will move on to a competitor or has decided to abandon the purchasing process. It is important to investigate carefully why the prospect does not want to do business with you.

FUTURE IT

ICMG EXCELLENCE AWARD

The JourneyFunnel Model is part of Vicus' Customer Insight Architecture. Vicus won the international Architecture Excellence Award in the Future IT (emerging technologies) category for this solution.

Marketing monitors the journey

Generate leads, activate customers and keep nurture groups warm

The buyer journey is the route a prospect (potential buyer) takes before becoming a customer with your organization. The customer journey is the route a customer takes.

Interest strangers

A person has a need or problem and goes looking. Consciously or by accident, this person comes into contact with your organization. Bingo! The interest has been created.

Convince visitors

Now it's your job to serve this interested visitor. Convince the visitor that your organization can solve the problem or fill the need.

Activate Leads

Will the visitor become a customer or not. How do you support that? Does your organization do that better than the competition? The choice falls on you. You have a customer.

Inspire customers

Next, it's about not disappointing the customer. He has to be happy and tell everyone about it. Only then will you have a real fan.

Marketing and Sales

work together more effectively and efficiently

Marketing works with mass media and marketing automation tools and can perform this task much more efficiently than a sales team. In doing so, as a marketer, you need tools. Think of a tool to send newsletters, Vtiger CRM to capture the customer profile information and the entire track record of the relationship.

Make appointment to discuss your opportunities

Customer Cases

See all customer cases

Improve collaboration between marketing and sales

Recommendation

See more recommendations

Greater efficiency, better insight and more job satisfaction. The Warehouse Management Module within Vtiger CRM proved to be the right choice for our organization.

Bert Smeitink

director of cad2m

By using vtiger CRM we experience a clearer and faster way of working.

Remco Zuidema

Director, RAZ Stand Construction

We are confident that we can achieve our goals with the support of Vicus

Paul Straver

Director, Webeasy