Why email marketing will still be relevant for web shops in 2025

At a time when social media and AI-driven marketing tools are stealing the spotlight, many webshop owners wonder if email marketing still has a place in their strategy. "People receive enough emails anyway, and I don't want to be seen as a spammer," is a common thought. But don't let these assumptions fool you: email marketing is alive and well and will continue to be one of the most effective ways to reach and engage customers in 2025. Here's why.

1. E-mail is more personal than ever

Modern e-mail marketing tools make it possible to send hyper-personalized e-mails. You can not only add the recipient's name, but also offer customized content based on previous purchases, interests or even browsing habits. This increases the relevance of your message and makes your customer feel seen - something much harder to achieve with social media.

2. A direct channel that you control

Platforms like Instagram, Facebook and TikTok remain valuable, but the rules and algorithms can change overnight. Your reach is never guaranteed. Email, on the other hand, is a direct channel between you and your customer. You determine the message, the time and the target audience - without depending on a third party. This makes e-mail a stable and reliable basis for your marketing.

3. A high return on investment (ROI).

Did you know that email marketing still has one of the highest ROIs of all marketing forms? According to recent studies, every euro you invest in email marketing returns an average of €36. This is because emails are often aimed directly at conversion, such as promoting a product, a discount offer or an abandoned shopping cart.

4. Less intrusive than you think

Many business owners fear that e-mail is perceived as intrusive, but the opposite is true - provided you do it right. It's all about consent and relevance. By using a clear opt-in and offering valuable content, you build a list of subscribers who are actually interested in your brand. Think helpful tips, exclusive discounts or behind-the-scenes peeks. When your emails add value, they are more likely to be appreciated than ignored.

5. The power of automation

Automated email campaigns allow you to send the right message at the right time, without taking up much of your time. Think welcome emails for new subscribers, reminders for abandoned shopping carts or birthday discounts. Automation makes e-mail marketing efficient and effective, while keeping it personal.

6. The rise of interactive emails

In 2025, we will see more and more interactive emails, allowing recipients, for example, to view a product or complete a survey directly from their inbox. This not only makes emails more engaging, but also more effective. It lowers the threshold for action, resulting in higher engagement and conversions.

7. Email supports your other marketing channels

Email marketing does not stand alone; it can be a powerful complement to your other channels. Use emails to direct your followers to a new social media campaign, inform customers about your latest blog or increase traffic to your web shop. By combining your channels, you increase the impact of your overall marketing strategy.

Conclusion: stay relevant with email

Email marketing is anything but outdated. It is a flexible, personal and cost-effective channel that, when done right, creates strong customer relationships and increased sales. For Web shop owners, it will still be an indispensable tool in the marketing mix in 2025.

Dare to invest in a strong email strategy and discover for yourself how relevant this channel can be for your business. Because while trends come and go, email remains a fixture - even in the future.